Generic
Design: The New Security Blanket
Jeffrey
T. Goupil

A
response to an article in the Capitol Hill Times trumpeting the “new” construction.
As
I walk to my favorite coffee shop for another installment of legal, addictive
stimulants and depressants, I pass an abandoned lot.
But, this is not your typical empty lot. It lies at the north end of Broadway the commercial and life center
of Capitol Hill. This space holds
incredible prominence and unlimited potential, the anchor to a burgeoning
commercial and cultural avenue. I’ve
passed this site everyday, and each day I’ve pondered its potential, dreamt
of its greatness, and got exited about the possibilities of this triangular
plot of earth. Suddenly, after years
of dormancy, the site springs to life: pile drivers, excavators…this is it…here
comes a building. Finally, I will
be able to use this amazing site.
Several
days later, I find myself at that little coffee shop reading a collection
of essays and urban theories. My attention
is pulled from the pages of my book to a conversation about the construction
down the street. I hear the catch
phrases “prime real estate” and “that looks nice”. Immediately my heart drops as I see the rendering of what could
be the most influential building on Capitol Hill.
Utter
Disappointment…
The
proposal is completely unimaginative, thoroughly devoid of innovative thought,
and an insult to the culturally diverse neighborhood.
This is an assault on intelligence, creativity, and legacy. The north end of Broadway is home to Cornish,
a world renowned college of the arts; The Harvard Exit, one of the last places
in Seattle to view independent film; Seattle Asian Art Museum; and a population
that celebrates diversity and intellect. Now, soon, this brilliant cultural star, Broadway’s north end, will
be home to a pile of bricks posing as a new building. In reality, nothing of the building will be
new except the materials used to build it.
Buildings
are curious; they are essentially large-scale public art. They are invasive, intrusive, and their presence is inescapable.
The built environment is everywhere, an all-encompassing nightmare
of homogeny, silently haunting the masses while lining the pockets of innovation’s
greatest enemy, the developer.
I
am a modernist. Not in the generic
stylistic sense, my modernism is much broader, something markedly more powerful.
I believe that modernism is an extension of our own human evolution. The essence of modernity is the exploration
of the new, the desire to create, to leave behind a solid and tangible account
of everything we’ve discovered, created, and enjoyed. Art and Architecture are those records. Every classic (the Pyramids; the Coliseum; the great cathedrals,
mansions, and houses) was, in its own time, modern. These are records of discovery, the precedents of progress. Each was, and is, appropriate to the time it
was created; a time that each work would subsequently define.
If
(A=P) and (M=P), then (M=A).
Appropriateness
is the key to progress, and as discussed before, modernism equals progress,
thus modernism is appropriate. My contention is that this building is Inappropriate
for both the time and place it will occupy.
At what point in life does one decide that societal progress is a bad
idea. Today, on Capitol Hill, the
architects, developers, and planners of this building have decided that for
you.
It
is time that the public demands more of their physical surroundings. We are continually inundated with the mediocre
sameness of trite corporate architecture. Where is the vision? Where
is the desire of legacy? Why do we
stand idly by as our landscape, our public realm, is polluted with the banal
and our streets are desecrated with edifices that lack permanence and are
doomed to a lifeless ephemeral existence?
The
most important question in life is…Why? Be
insatiably curious. Elevate yourself
to a greater level of consciousness. Accept
nothing on whimsy, demand accountability. You deserve more. You deserve to be challenged, exited, and intrigued. Architects, developers, and landowners must
be held accountable. They are hindering
your cultural education. They are
raping your ability to think for yourself.
This
is YOUR everyday! It is the street
you walk down, the ten buildings you pass on the way to your next dose of
caffeine, the office where you work, and the place you sleep.
Architecture is everywhere, creating an urban fabric, affecting us
in ways we will never fully understand. This
fabric envelops us like a Kevlar straightjacket, suppressing our creative
will to live. It chokes out the visionaries and fortifies
public reliance on sameness, on the proven.
This banal, lifeless existence has transformed itself and has become
comfortable, expected, and even revered.
Paradoxically
the straightjacket has become the security blanket…
This
was an era defining opportunity, a once in a lifetime site. Architecture was once described to me as “the will of an epoch in
stone”. This building could
have been the will of a community. This
building should have reflected the innovation, diversity, and dedication
to the arts abundant in the surrounding area.
It could have been memorable inspiring public admiration, instead it
is doomed to be forgotten, another generic building that has let you down. It is my plea that you recognize this as a
tragedy, a terrible lost opportunity that misrepresents our community and
leaves nothing for our future.
So take notice as this building is constructed, marvel in its lack of…well anything. Ask why as you walk by this and any other building, then imagine the possibilities. Imagine what could have been and what should be. It is time to define our era.